Confidential · Epirco × Vigoo App

The review hub is protected.

This space holds the full engagement: the research that set the direction and every recommendation that acts on it. Enter the access key to continue.

That key did not match. Check with your Epirco contact.
Prepared for Cintia Calegari · June 2026
Review Hub · Vigoo App Epirco × Vigoo App
Schedule a meeting
Engagement Review · Setup phase

Everything we built,
in one place.

The research that set the direction, and the recommendations that act on it. Each stream stands on its own. Together they are the plan to turn near-zero churn into a commercial engine.

EngagementSetup + ongoing MarketColombia · es-CO StreamsEight, plus key insights Prepared byEpirco

Eight streams, one through-line.

Read in any order. The audit sets the ground truth and the recommendations act on it. Every link opens its own dedicated page.

Foundation
P-01
Audit Report

A twelve-phase research waterfall, consolidated into one read. Where Vigoo App stands across product, market, competition, and unit economics, and the single sequence that turns near-zero churn into a commercial engine.

Read the full audit
What the audit found
Strategic health 5.0 / 10 · improving

An amplification, not a turnaround. The hard half of the business is already built.

01
Near-zero churn since 2020
Top-decile retention, earned through founder-operator credibility. The trust asset every later move depends on.
02
Invisible at the evaluation stage
No public pricing, no reviews, no category presence. The buyer is lost before a demo is ever booked.
03
One capability gates everything
The Colombia-native Bre-B and DIAN financial layer is the moat, still unbuilt. Shipping it unlocks the whole plan.
04
The fix this week costs nothing
Stop describing unbuilt features as if they exist. It protects trust and is the prerequisite to running acquisition.
05
Growth on ARPU, not logo count
The cleanest path to the ceiling is revenue per operator on the loyal base, not a land-grab for new names.
06
The recommended path is balanced
Bootstrapped, gated, sequenced. Break-even around Month 26, with the window to claim the moat open for 12 to 24 months.
See the evidence behind each
Brand & Product
P-02
Branding Recommendations

The identity system: how Vigoo App should look and sound to a time-poor operator who has to trust it with the money.

See the direction
P-03
Web Recommendations

The rebuild of vigooapp.com for commercial conversion: structure, messaging, and the moments that turn a visit into a booked meeting.

Review the build
P-04
Sitemap Recommendations

The page architecture beneath the rebuild: what exists, what each page is for, and how a prospect moves through it.

Open the map
Growth Engine
P-05
Marketing Recommendations

The acquisition motion: cold-email-led pipeline, the proof engine, and the sequence that fills the funnel without breaking the trust behind it.

See the plan
P-06
Social Recommendations

The operator-content layer: cadence, calendar, and the authority play that positions Vigoo App as the platform built by people who run a gym.

Review the cadence
P-07
HubSpot Recommendations

The CRM and automation spec: an independent Vigoo App pipeline, lead qualification gates, and the build sheets to stand it all up.

Open the spec