Private workspace for the re/start and Epirco team. Strategic intelligence, market data, and the playbook driving how we build and grow.
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The complete strategic foundation behind re/start — market sizing, competitive intelligence, financial models, go-to-market sequencing, and the customer research that informed every product decision. Built for the team. Built for investors. Built to be the source of truth.
Organised by stage — from market context, through customer and competitive intelligence, into the operating model, and out to the launch playbook. Read in order or jump to any document.
re/start is a productised growth partner for SMBs who are tired of juggling vendors. We replace the fragmented mess of agencies, freelancers, and tools with one operating system — and one team accountable for the outcome.
Agency retention has collapsed from 60% to 34%. 82% of SMBs want tool consolidation. The market is begging for a productised, accountable, owned-by-the-customer alternative. That's the gap re/start fills.
Core ($660/mo · ~$22/day) replaces $38K–$75K/yr of fragmented vendor spend. Growth and Scale add execution layers without changing the partnership model. Clients own everything. No lock-in. Milestone sign-off at every phase.
Each document is a self-contained piece of the strategic foundation — but they're designed to be read together. Market context informs the customer work. Customer work shapes the operating model. The operating model drives the GTM playbook.
This is the workspace the team uses to make decisions and the workspace investors review to understand the bet. Everything here is current, sourced, and maintained. If you spot a gap, raise it.