re/start | Insights and Playbooks

What’s Actually Included in a re/start Kit?

Written by Restart Team | Apr 21, 2026 2:43:20 PM

f you’re considering re/start, you’re probably asking the right question:
“What do I actually get when I buy this?”

You’re not alone. Most founders are tired of vague packages, endless upsells, and hidden costs. At re/start, we believe in full transparency. You pay once, we build everything you need, and you walk away with a system you can rely on no fluff, no babysitting, no fine print.

This article breaks down exactly what’s included in your re/start Kit, why each piece matters, and how it helps your business grow.

1. Brand Style Guide

Before you launch anything, your brand needs structure. We create a professional Brand Style Guide that includes:

  • Your logo (main + alternate versions)
  • Font pairings and hierarchy
  • Color palette with hex codes
  • Tone of voice guidelines
  • Brand identity summary

Why it matters: This isn’t just about aesthetics. Consistent branding = higher trust, better recall, and a cohesive experience across web, email, and social. Value Delivered: Instant credibility, faster design decisions, and stronger first impressions.

2. Premium Website

We design and build a custom WordPress website from scratch not a template, not a page builder. The site is:

  • Mobile-optimized
  • SEO-ready (on-page)
  • Built with lead generation in mind
  • Structured to load fast and scale with your business
  • Home
  • About
  • Services / Packages
  • Contact / Booking
  • Lead Magnet or Case Studies
  • Optional: Blog or Resources

Value Delivered: A professional, high-converting website that works like your best salesperson 24/7.

3. On-Page SEO Optimization

SEO starts at the build stage. That’s why we include:

  • Title tags and meta descriptions
  • Keyword alignment for core pages
  • Clean URL structures
  • Alt text and image compression
  • Mobile speed optimization

We don’t promise to rank you overnight but we build your site the right way so your marketing has a foundation to succeed.

Value Delivered: Organic visibility, faster indexing, and long-term discoverability.

4. Social Media Setup & Optimization

We make sure your brand shows up consistently across all major platforms.

This includes:

  • Profile photo and banner design
  • Bio copy and CTA updates
  • Contact linking and cross-platform syncing
  • Facebook Business integration if needed

We don’t run your social accounts but we get you ready to grow.

Value Delivered: Unified brand presence, discoverability, and readiness for future ads or content.

5. HubSpot Pro CRM Setup (Sales or Service)

You’ll get a fully configured HubSpot Pro CRM, including:

  • Contact database + import
  • Forms + lead capture automation
  • Email templates
  • Sales pipeline or service pipeline
  • Task management + reminders
  • Calendar integration
  • Reporting dashboard

And yes we set it all up for you.

Value Delivered: No more spreadsheets, no more dropped leads, and no more chasing follow-ups.

6. Google Workspace Email Setup

We create a professional business email address (yourname@yourcompany.com) via Google Workspace.

Includes:

  • Account setup
  • Domain authentication (SPF, DKIM)
  • Signature creation
  • Inbox optimization
  • CRM + calendar integration

Value Delivered: Instant legitimacy and a secure, professional inbox you actually control.

7. Google Cloud Hosting

Your website is hosted on Epirco Cloud, built on Google Cloud infrastructure.

Includes:

  • High-speed hosting
  • SSL security
  • Daily backups
  • Ongoing performance monitoring
  • 1 monthly website update included

Value Delivered: Speed, security, and peace of mind no unreliable servers or random downtime.

8. Google Ads Setup + $1,000 Ad Credit

We don’t just give you ads we set them up.

Includes:

  • Google Ads account configuration
  • Targeting basics + location setup
  • Conversion tracking
  • $1,000 in ad credit applied via Google’s partner program (where eligible)

Value Delivered: Immediate visibility and a head start on lead generation without extra agency fees.

9. Quarterly Marketing Playbook

You’ll receive a custom strategy document every quarter that includes:

  • Campaign angles
  • Launch ideas
  • Messaging prompts
  • Offer structures
  • Funnel tweaks or upgrades

No guessing. No blank pages. Just a smart plan aligned to your goals.

Value Delivered: Direction, focus, and marketing clarity every 90 days.

10. Quarterly Content Calendar

Alongside your Playbook, we provide a 90-day content calendar with:

  • Suggested social media topics
  • Email ideas
  • Weekly themes
  • Promo timing

No more “what should I post this week?” syndrome.

Value Delivered: Consistency, engagement, and the confidence to show up regularly.

11. Website Maintenance

Included:

  • 1 content/design update per month (text, image, links, etc.)
  • Security patches
  • Plugin and theme updates
  • Speed monitoring
  • Backup management

Value Delivered: You stay online, secure, and fresh without lifting a finger.

12. Monthly Consulting Call

Choose between:

  • Business Strategy
  • Sales Coaching
  • Marketing Direction
  • Automation & Systems

You’ll meet with a strategist every month to review performance, solve problems, or map your next move.

Value Delivered: Real support. Real accountability. Real progress.

13. Priority Email Support

Have a question, concern, or request? You get fast-turnaround support for:

  • Minor changes
  • Tool issues
  • Strategy clarifications
  • Performance concerns

Value Delivered: Peace of mind and expert help on demand.

Bonus: 1% Community Giveback

Every re/start sale includes a 1% community contribution. At the end of each year, all clients vote on where the money goes (education, clean water, old age homes, etc.). We donate accordingly.

Value Delivered: Shared purpose. Transparent giving. You build your business and help others in the process.

Recap: Everything in Your re/start Kit

Category Deliverable
Branding Brand Style Guide
Website 5–7 Page Custom WordPress Site
SEO On-Page Optimization
CRM HubSpot Pro Setup
Email Google Workspace Setup
Hosting Google Cloud Hosting (Epirco Cloud)
Advertising Google Ads Setup + $1,000 Credit
Social Media Profile Setup + Optimization
Marketing Support Quarterly Playbook + Content Calendar
Consulting 1 Call/Month + Ongoing Strategy
Maintenance Monthly Website Updates
Support Priority Email Support
Giving 1% Community Donation via Client Voting

One Kit. One Price. One Clean Launch.

If you’re done juggling tools, freelancers, and guesswork this is your reset. We built re/start for founders who want to move fast, look credible, and grow without complexity. Everything you need to launch, scale, and show up like a real business from day one.

See pricing & payment options Or book a demo call and we’ll walk you through exactly how it works.