Feature
Each option shows the recommended sitemap (System-Led) rendered in the recommended brand (Editorial Warmth) — the only variable is layout density and interaction register.
A homepage that asks the visitor to breathe. Each section occupies its own screen. The brand's confidence is expressed through restraint.
An oral protocol plus a topical ritual. Together, they are a system. Apart, they are incomplete. Begin with the quiz.
Start the quizMost skincare treats the symptom. Sumay treats the structure. We begin with what you put in — a formulated oral supplement that works at the collagen level — and close with what you apply on top. The distinction between a regimen and a system is where the results live.
Each formulation is studied at concentration, tested for skin penetration, and held against comparator products before it ships. The research lives at la ciencia — open to every customer, cited to every claim.
"I was tired of recommending skincare that only worked on the surface."
"Three weeks in, my skin felt different before it looked different. That's when I understood what Sumay meant by a system."
A homepage that reads like a premium magazine. Asymmetric layouts, varied section heights, editorial storytelling — without sacrificing the commercial work each section has to do.
Skincare that begins inside and closes on top. An 8-week protocol designed around your biology, not a trend cycle.
Two capsules at breakfast, every day. The formulation works at the collagen level, repairing the matrix from beneath. Three weeks in, your skin has already begun to change — before any serum has touched it.
Ver el protocolo →The topical, when it comes, is the final fifteen percent. A three-step evening ritual designed to close what the oral protocol has opened. Slow, deliberate, domestic in feel — never rushed.
Ver el ritual →"We held our retinal formulation against five comparator products at equivalent concentration. The difference in irritation was 93%. The difference in penetration was 2.4x. These are not marketing claims. They are internal panel data."
Dr. Mariana López founded Sumay after twelve years practicing dermatology in Colombia. She was tired of recommending skincare that only worked on the surface. Sumay is what happens when a dermatologist decides to build the system herself — cold-processed in Bogotá, tested in her own clinic, shipped to women who wanted the structure treated, not just the symptom.
Read the full story →"Three weeks in, my skin felt different before it looked different. That's when I understood what Sumay meant by a system."
"Finally a skincare brand that explains what it's actually doing. The science section is what got me to commit."
"I travel constantly and wanted a simple protocol. Two capsules at breakfast and a six-minute evening ritual. It's the system I needed."
A homepage engineered for velocity. Multiple CTAs per view, product-first, social proof high, optimized for paid-traffic landing and fast decisions.
An 8-week system that treats your skin at the collagen level. Backed by clinical panel data, formulated in Colombia, used by 12,000+ women.
A complete protocol designed around how your skin actually works — inside and out.
Two capsules at breakfast. Works at the collagen matrix level. First results at week 3.
Shop oral →Vitamin C serum + hyaluronic hydrator + SPF. Six minutes total.
Shop morning →Cleansing oil + encapsulated retinal + restorative cream. Nightly.
Shop evening →Dr. Mariana López founded Sumay after 12 years practicing dermatology in Colombia. She was tired of recommending skincare that only worked on the surface. Sumay is what happens when a dermatologist decides to build the system herself.
Read our story"Three weeks in and my skin feels firmer. The oral protocol is what did it — the topical just sealed the deal."
"I did the quiz, got my protocol, and saw results in 4 weeks. The subscription saves me 15% and I never run out."
"Fast shipping, clear instructions, and the protocol works. Exactly what I needed — nothing more."
Skin, science, and the inside + outside system.
The three formats compared on ten UX and commercial dimensions. Option 02 is Epirco's recommendation.
| Dimension | 01 Minimal | 02 Editorial RECOMMENDED | 03 Bold |
|---|---|---|---|
| Scroll pace | Very slow — one idea per viewport | Magazine-paced — varied rhythm | Fast — dense per viewport |
| Interaction density | Very low — one CTA per section | Medium — context-driven CTAs | High — multiple CTAs per viewport |
| Primary persona fit | Valentina (Segment A) | All three, balanced | Andrea (Segment C) |
| Conversion per session | Low | Medium-High | High |
| Brand equity per scroll | Very High | Very High | Medium |
| Best for traffic type | Organic, editorial, referral | Mixed — organic + considered paid | Paid landing, promotional |
| AOV pressure | Low — system bundle prominent | Medium — ritual bundles featured | High — bestsellers and discounts |
| Content engine required | Medium — editorial cadence | Medium-High — Lab + editorial | Low — promotional + product-led |
| Mobile experience | Excellent — one-section-per-screen reads naturally | Very Good — sections adapt | Good — dense but scannable |
| Implementation effort | Light — few components | Medium-Heavy — mixed grid | Medium — conventional patterns |