---
title: re/start — Client Portal Demo · Solar & Bruma
description: Launch your brand with re/start's all-in-one digital foundation, guiding you through brand discovery, tech setup, and tailored AI recommendations for growth in 28 days.
---

re/start · demo

S6Login

S6OTP

S6Welcome

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S7Tech

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S7Review

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re/start

 Client Portal · v2.6

# One system. *One clear outcome.*

 Your guided journey to a complete digital foundation — brand, website, CRM, and growth infrastructure, delivered as one system.

147

Brands launched

28 days

Avg launch

98%

Renewal rate

## Welcome back

Enter the email address connected to your re/start account. We'll send you a verification code.

Email address

Continue

 Don't have an account? Contact re/start

/

re/start

Secure verification

# Almost there, *Elena.*

 We've sent a 6-digit verification code to your email. Check your inbox — codes expire in 10 minutes.

 Back

## Enter your code

We sent a 6-digit code to:

 elena@solarybruma.mx

Code expires in **09:42**

Didn't receive it?

Resend code

Verify & continue

/

re/start

 Your journey begins

# Welcome, **Elena.**

 Let's build the digital foundation that takes Solar & Bruma from artisanal Oaxacan mezcal house to international category leader.

 Growth Package

Watch · 2 min

Your re/start journey

/ what to expect

## Four steps to *launch*

~45 min total · save anytime

*01*

### Brand Discovery

Tell us about Solar & Bruma — your story, market, audience, and the brand you want to build.

 15–20 minutes

*02*

### Tech & Access

Choose your domain, email platform, CRM tier, and securely share access to your existing tools.

 10–15 minutes

*03*

### AI Recommendations

Our AI analyzes your responses and crafts three options each for brand, sitemap, design, and CRM workflows.

 Within 24 hours

*04*

### Project Delivery

Watch your brand come to life as our team builds, refines, and launches with you every step of the way.

 3–4 weeks

Begin your re/start

 Save your progress and return anytime

re/start

PCT%

**Onboarding** in progress

1

Brand Discovery

Tell us about Solar & Bruma — your story, market, audience, and vision.

⏱ ~15–20 min

2

Tech Stack

Domain, email, HubSpot, and add-ons. Six quick questions.

⏱ ~5–8 min

3

Credentials

Securely share access to your tools so we can start building.

⏱ ~5–10 min

4

Review & Submit

Confirm everything looks right and hand it off to our AI engine.

⏱ ~3 min

EM

Elena Mendoza

elena@solarybruma.mx

re/start

14%

**Onboarding**in progress

1

Brand Discovery

Tell us about Solar & Bruma — your story, market, audience, and vision.

⏱ ~15–20 min

2

Tech Stack

3

Credentials

4

Review & Submit

EM

Elena Mendoza

elena@solarybruma.mx

Step 01 of 04 · Brand Discovery

# Tell us about *Solar & Bruma.*

**Section A · Company** 15 questions · ~8 min

A1

What is your company's legal name?\*

A2

Do you have a trading or brand name that differs?

Yes, we trade under a brand name

A3 · A5

When were you founded, and where are you based?\*

A7

What industry or sector do you operate in?\*

A8

Describe your company in one sentence.\*

This becomes the foundation of your brand positioning.

98 / 200

A9

What products or services do you offer?\*

We produce three signature mezcal expressions — Espadín Joven, Tobalá Reposado, and our limited Cuixe Ancestral — using ancestral roasting and tahona milling methods. We also offer mezcal education experiences in Oaxaca and a curated maguey-glassware collection.

293 / 500

A10

Who is your primary target audience?\*

Premium spirits enthusiasts aged 28–55 in the US, UK, and Europe — sommeliers, bartenders, and conscious consumers who value provenance, craft, and indigenous heritage. Secondary: Mexican expats and high-end hospitality buyers (hotels, restaurants).

252 / 500

A11

What stage is your company at?\*

Pre-revenue

Early Stage

Growth

Established

Pivoting

Relaunching

A12

How many people work at Solar & Bruma?\*

Solo

2–5

6–15

16–50

51–200

200+

A13

What is your annual revenue range?\*

Pre-revenue

< $50K

$50K–$250K

$250K–$1M

$1M–$5M

$5M+

A14

Who are your top 3 competitors?

Other brands you're often compared to or compete with for shelf space and attention.

A15

What makes Solar & Bruma different from your competitors?\*

We're the only mezcal house run by a third-generation maestra mezcalera (Elena's grandmother started in 1958). Every bottle traces back to a specific Oaxacan village, palenque, and harvest year — full digital provenance via QR. We blend deep traditional craft with transparent storytelling that resonates with modern conscious consumers.

340 / 500

B1 → B11 ↓

Next: Branding section

11 questions about your visual identity, voice, and brand personality. We'll start with your existing logo (if any) and explore the feeling Solar & Bruma should evoke.

 Auto-saved 2 seconds ago

 Back

 Continue to Tech Stack

re/start

45%

**Onboarding**in progress

Brand Discovery

2

Tech Stack

Domain, email, HubSpot, and add-ons. Six quick questions.

⏱ ~5–8 min

3

Credentials

4

Review & Submit

EM

Elena Mendoza

elena@solarybruma.mx

Step 02 of 04 · Tech Stack

# Set your *foundation.*

**6 questions**~5–8 min

T1

Do you already own a domain?\*

Yes, I own solarybruma.mx

T2

Choose your business email platform\*

Both options are included in your Growth package. Pick what feels right.

Most artisanal brands choose Google Workspace

Better for collaboration with international distributors and easier integration with our marketing tools.

Google Workspace

Recommended

- Custom email @solarybruma.mx
- 30GB Drive per user
- Docs, Sheets, Meet, Calendar
- Familiar & collaborative

Microsoft 365

Enterprise standard

- Outlook with custom domain
- 1TB OneDrive per user
- Word, Excel, Teams, PowerPoint
- Better for spreadsheet-heavy ops

T3

How many email accounts do you need?\*

e.g., elena@, ventas@, hola@, distribucion@

1–2

3–5

6–10

10+

T4

Which HubSpot tier fits your needs?\*

Your Growth package includes one HubSpot Professional license for the first year.

Sales Professional

For growth brands

- Deal pipelines & forecasting
- Email sequences & templates
- Meeting scheduling
- Lead scoring & routing

Service Professional

For wholesale & B2B

- Customer ticketing system
- Knowledge base
- Customer feedback surveys
- SLA management

T5

Add AskElephant AI assistant?

 AskElephant +$49/mo

AI-powered knowledge assistant. Trains on your brand docs and answers customer questions instantly via HubSpot.

T6

Add ManyChat for Instagram/WhatsApp automation?

 ManyChat +$29/mo

Automate Instagram DMs, comments, and WhatsApp messages. Perfect for direct-to-consumer brands like yours.

 Auto-saved

 Back

 Continue to Credentials

re/start

68%

**Onboarding**in progress

Brand Discovery

Tech Stack

3

Credentials

Securely share access to your tools so we can start building.

⏱ ~5–10 min

4

Review & Submit

EM

Elena Mendoza

elena@solarybruma.mx

Step 03 of 04 · Credentials

# Hand us the *keys.*

**Encrypted**AES-256-GCM

### Social Media Accounts

We'll publish, schedule, and manage your social presence as part of brand launch.

Instagram Facebook LinkedIn TikTok

Facebook Instagram LinkedIn

TikTok Instagram

 Add another social account

### Domain Registrar

For solarybruma.mx — we need DNS access to point your domain to the new website.

Akky (Mexico) GoDaddy Namecheap Cloudflare

### Other Tool Access

Anything else we should connect — Shopify, Mailchimp, payment processors, etc.

 Add another tool

All credentials are encrypted with AES-256-GCM

Only your assigned re/start team members with valid sessions can access them. Credentials are automatically purged from our system 30 days after your project completes.

 Auto-saved · 5 credentials encrypted

 Back

 Continue to Review

re/start

95%

**Onboarding**almost complete

Brand Discovery

Tech Stack

Credentials

4

Review & Submit

One last look. Submit when you're ready and we'll start the AI analysis.

⏱ ~3 min

EM

Elena Mendoza

elena@solarybruma.mx

Step 04 of 04 · Review & Submit

# One *final look.*

**6 sections**all complete

 Here's everything you've shared. Review each section and tap edit if you'd like to change anything before submitting. Once submitted, our AI will start analyzing your brand within minutes.

Company Information

15 questions answered · Section A

 Edit

Legal name

Solar y Bruma S.A. de C.V.

Brand name

Solar & Bruma

Founded

2019 · Oaxaca City, Mexico

Industry

Premium Spirits & Artisanal Beverage

Stage

Growth · 6–15 employees · $250K–$1M revenue

Description

A small-batch mezcal house honoring Oaxacan agave traditions while building a modern global brand.

Competitors

Del Maguey · Mezcal Vago · Rey Campero

Branding

11 questions answered · Section B

Edit

Brand feel

Earthy · Authentic · Sophisticated · Heritage · Refined

Existing logo

Yes (uploaded — needs refinement)

Preferred colors

Terracotta · Cream · Deep agave green · Gold accents

Tone of voice

Authoritative, warm, story-driven

Tagline

"Del agave al alma" (From agave to soul)

Marketing

10 questions answered · Section C

Edit

Sales

9 questions answered · Section D

Edit

Tech Stack

6 selections made

Edit

Domain

solarybruma.mx (owned)

Email

Google Workspace · 3–5 accounts

HubSpot

Sales Professional

Add-ons

ManyChat (+$29/mo)

Credentials

5 credentials securely stored

Edit

 All sections complete · ready to submit

 Back

 Submit & Begin AI Analysis

/

 AI Engine · Working

# Crafting your *recommendations.*

 Our AI is analyzing 41 brand discovery responses and generating tailored options across brand, sitemap, design, and CRM workflows. This usually takes 18–24 hours.

Onboarding data collected

41 responses · 5 credentials · 2 min ago

Brand discovery analysis

Sentiment, positioning, competitive mapping

Generating recommendations

3 options × 4 categories · estimated 18h

Preparing for selection

Awaiting completion

 We'll email you at **elena@solarybruma.mx** when ready

re/start

Solar & Bruma

Growth Package · MX

25% 1 of 4 confirmed

Recommendations

 All Recommendations 4

Quick Access

 Chat with team

 BDQ Document

EM

Elena Mendoza

elena@solarybruma.mx

AI complete · 4 recommendations ready

# Choose your *direction.*

**Take your time**review & pick

 Our AI has crafted three options for each pillar of your digital foundation, tailored specifically to Solar & Bruma's heritage positioning and growth ambitions. Pick what resonates — we'll bring it to life.

 Confirmed

### Brand Style

Visual direction — colors, typography, logo treatment, and overall aesthetic.

 Mezcal Heritage selected

 Awaiting review

### Site Architecture

Page structure, navigation flow, and content hierarchy for solarybruma.mx.

 Awaiting review

### UI Design Templates

Homepage hero, product pages, and editorial story layouts.

 Awaiting review

### HubSpot Workflows

Lead capture, nurture sequences, and pipeline automation tailored for DTC spirits.

**1/4**complete · 3 selections remaining before project kickoff

 Continue to next

re/start

Solar & Bruma

Brand Style · Selection

25% 1 of 4 categories

Brand Style

 Choose direction 3

 Back to all

EM

Elena Mendoza

elena@solarybruma.mx

Brand Style · 3 directions

# Pick your *visual voice.*

**Hover palettes**to explore

 Three distinct visual directions, each rooted in your brand discovery answers. Hover over any palette swatch to see it expand. Pick one — we can refine details once we begin design.

Mezcal Heritage

Earthy terracotta meets cream and agave green. Honors Oaxacan tradition with a refined contemporary edge.

Display Cormorant Garamond

Body Söhne

Mood Warm · Grounded · Storied

Modern Oaxaca

Midnight blue anchors a luxe palette of brushed gold and oxblood. Premium, nocturnal, gallery-quality.

Display Migra Italic

Body Inter Tight

Mood Refined · Bold · Aspirational

Bruma Editorial

Cream and charcoal with bronze accents. Magazine-grade typography. Feels like a coffee table book on agave.

Display Fraunces

Body Neue Haas Grotesk

Mood Editorial · Quiet · Considered

**Mezcal Heritage**selected · ready to confirm

 Back

 Confirm selection

re/start

Solar & Bruma

Growth · Day 12 of 28

38% 8 of 21 tasks

Project

 Dashboard

 Tasks & Reviews 4

 Files & Deliverables

 Chat 2

Account

 Notifications 3

 Profile

EM

Elena Mendoza

elena@solarybruma.mx

/ project · in progress

# Welcome back, *Elena.*

Day 12 of 28 · on track for May 8 launch

**38%**

**Project complete** Brand design phase

8*/21*

Tasks done

4

Awaiting you

16 *days*

Until launch

Setup

Brand Design

Website

CRM Setup

Launch

## Awaiting *your input*

4 items · ordered by priority

Review

Due today

#### Logo concepts — Round 2

3 refined logo directions based on your Round 1 feedback. Pick one or request another revision.

 Open task

Action

Due tomorrow

#### Approve color palette

Sara has refined the Mezcal Heritage palette with three terracotta variants. Choose your favorite.

 Open task

Feedback

Due Apr 18

#### Homepage wireframe review

Diego has drafted the homepage layout following your editorial direction. Walk through & comment.

 Open task

Action

Due Apr 22

#### Provide product photography

We need 6–10 high-res shots of your three mezcal expressions for the homepage carousel.

 Upload files

re/start

Solar & Bruma

Brand Design Phase

38% 8 of 21 tasks

Project

 Dashboard

 Tasks & Reviews 4

EM

Elena Mendoza

elena@solarybruma.mx

Tasks Brand Design Logo concepts — Round 2

Awaiting your review

Revision 2 of 3

# Logo concepts — Round 2

 Assigned to **Sara Ramírez · Brand Lead**

 Due **Today, 6:00 PM**

 Created **3 days ago**

Solar\_y\_Bruma\_Logo\_R2\_v2.pdf

4.2 MB · 8 pages Updated 2h ago by Sara

 View deliverable

 Revision 2 of 3 included in your package

 Approve & finalize

 Request revision (1 left)

### Discussion · 4 messages

SR

Sara Ramírez Brand Lead 2h ago

 Round 2 is ready. I refined the agave illustration and warmed up the wordmark per your feedback. Concept A leans more heritage, B is more contemporary, C blends both. Let me know which direction speaks to you, or where you'd like to push further.

EM

Elena Mendoza Founder 5d ago

 Sara — these are beautiful starts. The agave silhouette in Concept A is closest to what I imagined. Could we make the wordmark feel a touch warmer, less corporate? Also: my abuela suggested we honor the family palenque somehow. Open to ideas.

DL

Diego López Designer 6d ago

 Sharing initial three concepts. Each draws from a different facet of your story: Concept A — ancestral and grounded, Concept B — modern and refined, Concept C — playful editorial. Looking forward to hearing your reactions.

SR

Sara Ramírez Brand Lead 7d ago

 Kicking off logo exploration today. Diego will share three concepts by end of week — each rooted in a different aspect of the Mezcal Heritage direction you selected.

re/start

Solar & Bruma

Growth · Day 12

38% 8 of 21 tasks

Project

 Dashboard

Account

 Notifications 3

 Profile

EM

Elena Mendoza

elena@solarybruma.mx

Account · activity

# Your *notifications.*

**3 unread**this week

Today · April 16

**Sara Ramírez** shared **Logo concepts — Round 2** for your review

2 hours ago

**Diego López** commented on **Homepage wireframe**: "Added the editorial story strip you mentioned…"

4 hours ago

**Brand Style Guide v1** uploaded — Mezcal Heritage palette finalized

7 hours ago

Yesterday · April 15

Brand Style direction **Mezcal Heritage** confirmed — entering design phase

Yesterday, 3:42 PM

**James Carter** · CRM Lead joined your project team

Yesterday, 11:20 AM

AI recommendations completed for all 4 categories — ready for selection

Yesterday, 9:15 AM

April 12

Brand Discovery onboarding submitted · AI analysis started

Apr 12, 6:30 PM

re/start

Solar & Bruma

Growth · Day 12

38% 8 of 21 tasks

Project

 Dashboard

Account

 Notifications 3

 Profile

EM

Elena Mendoza

elena@solarybruma.mx

Account settings

# Your *profile.*

EM

Elena Mendoza

 elena@solarybruma.mx  Oaxaca, MX

Change photo

First name

Last name

Email address

Mobile

Time zone

### Notifications

Choose what we email you about. You'll always see in-app notifications.

Task assignments

When a team member assigns you something to review or action.

Comments & mentions

When someone @mentions you or replies to your comment.

Project updates

Phase changes, milestone completions, new deliverables.

Weekly digest

Friday summary of progress, blockers, and what's coming next week.

Passwordless login enabled

You sign in with a one-time code sent to your email. No passwords means nothing to remember, lose, or leak.

re/start

Solar & Bruma

Growth · Day 12

38% 8 of 21 tasks

Project

 Dashboard

 Recommendations

EM

Elena Mendoza

elena@solarybruma.mx

/ preview

## *Section* available in full build

This screen is part of the production platform. In this demo we're showcasing the key flows — the complete experience includes all pages wired together with live data.

 Back to dashboard

 View recommendations

Solar & Bruma · Growth Package · Demo build