Style 04 · portrait
Medical Director
Board-Certified Plastic Surgeon
Joined 2014
Clinical authority on prescribing, compounding, and aesthetic procedures. Reviews every protocol.
(001) · UI/UX Foundation · Pass 1 · v2
Three distinct UI/UX registers for unicornmedispa.com, designed against the existing pink-and-black brand mark and grounded in the actual Las Vegas competitive set named in intake. Same sitemap. Same membership tiers. Three different ways to render the brand.
(002) · Context
The Las Vegas weight loss and medi spa landscape is dominated by six template-feel competitor sites: TrimBody MD, Genesis Lifestyle Medicine, Iuventus Medical Center, Medi-Slim Weight Loss, Kohn Medical, American Medical Wellness. All six lead with discount offers, generic medical aesthetic, doctor-only branding, and gated pricing. Unicorn's competitive distance comes from the brand mark it already has, the named clinical team it already employs, and the membership architecture none of the six competitors operate.
(003) · Three approaches
Each approach uses the existing Unicorn pink and black logo without modification. Each takes a different position on what the brand argument is: Approach A treats Unicorn as a lifestyle brand in the Lululemon register; Approach B treats it as a quiet clinical authority in the Apple register; Approach C treats it as a members-only studio in the Equinox register. The sitemap, membership tiers, and compliance disclosures are identical across all three.
Las Vegas · Since 1993
Medically-supervised GLP-1 programs, lab monitoring, and concierge coaching. Membership starts at $149/month. Twelve-month minimum. Three named clinicians who've been doing this longer than most of our competitors have been open.
See your membership → Or call (702) 940-9900 · Open Mon–SatYour team
Most weight loss in Las Vegas is run by a single doctor with rotating staff. Unicorn runs three named clinicians. Each one carries a specific function. You'll meet all three on day one.
Medical Director
Joined 2014
Clinical authority on prescribing, compounding, and aesthetic procedures. Reviews every protocol.
Senior Counselor
Since 1994 · 32 years
Your relationship continuity. Knows when to push, when to adjust. Answers the calls between visits.
Owner
Operating Since 1993
Set the standard for what concierge weight loss looks like. Still reviews patient outcomes weekly.
Membership
Pricing in writing on the homepage, because that's how we treat the people who pay us.
For first-program patients
$149
per month · 12-month minimum
Most members start here
$299
per month · 12-month minimum
Concierge tier
$549
per month · 12-month minimum
Individual outcomes vary. Compounded medications are prescribed by licensed physicians and are not FDA-approved. Unicorn Medical is not affiliated with, endorsed by, or sponsored by Eli Lilly and Company or Novo Nordisk.
The Month 4 conversation
We don't introduce Botox, fillers, or skin treatments at intake. We introduce them at month four, when most members have hit their first major weight loss milestone and start asking the question themselves. Subtle, tasteful, medically guided, never overdone.
Read the aesthetics guide →Book a consultation with the team. We'll walk through your history, set up the labs, and start you on the tier that fits.
Book your consultation →Individual outcomes vary. Compounded medications are prescribed by licensed physicians and are not FDA-approved. Patient testimonials are voluntary, edited for length, and use first name plus last initial in compliance with HIPAA.
Las Vegas weight loss · Practicing since 1993
Three named clinicians. One Medical Director. Membership pricing in writing. The kind of weight loss program your physician would refer their family to.
Your clinical team
In most Las Vegas clinics, you meet a doctor once and then talk to rotating staff. Here, all three roles are filled by the same people for years. The Medical Director carries clinical authority on prescribing. Paige carries continuity. Sammy carries the operating record.
Medical Director
Joined 2014 · 12 years on staff
Reviews every prescribing decision. Carries clinical authority on GLP-1 dosing, compounded medications, and aesthetic procedures. Available for direct consultation on Premium and Platinum tiers.
Read the Medical Director's protocol →Senior Counselor
Since 1994 · 32 years on staff
The first call you make when you have a question between visits. Knows the difference between a side effect that means adjust and a side effect that means stop. Has run thousands of programs.
Read Paige's approach →Owner
Operating since 1993 · 33 years
Built Unicorn around concierge weight loss before the category had that word. Reviews patient outcomes weekly. The reason this clinic refuses to operate as a discount telehealth pipeline.
Read Sammy's operating record →Membership pricing
Three tiers, twelve-month minimum, no hidden fees. Most members start at Premium. The Essential tier is for first-program patients who want to test the structure. Platinum is the concierge tier with weekly counselor sessions and a direct line to the Medical Director.
Essential
$149 /mo
Premium
Most members
$299 /mo
Platinum
$549 /mo
All memberships require a twelve-month minimum commitment. Individual outcomes vary. Compounded medications are prescribed by licensed physicians and are not FDA-approved. Unicorn Medical is not affiliated with Eli Lilly or Novo Nordisk.
The operating record
Most weight loss clinics in Las Vegas opened during the GLP-1 boom of the last three years. We've been running medical weight loss programs since 1993, before semaglutide existed, before tirzepatide existed, when the protocol was HCG and weekly check-ins. The medication has changed. The discipline of running a program has not.
Every year on the timeline below extends the operating record. Every member who completes year one extends the patient archive that supports the next member's program.
1993
Sammy Tantawy opens Unicorn Medical in Las Vegas. HCG protocol with weekly clinical check-ins.
1994
Paige Heiskell joins as Senior Counselor. Still on staff today.
2014
Board-Certified Plastic Surgeon joins as Medical Director. Aesthetics added to the program.
2024
GLP-1 protocol launches with proprietary dosing calibration and concierge support layer.
2026
Three-tier membership architecture introduced. Pricing in writing. Twelve-month minimum.
Month four
We don't introduce Botox, fillers, or skin treatments at intake. We introduce them at month four, when most members have hit their first weight loss milestone and start asking the question themselves. Subtle, tasteful, medically guided. Never overdone.
Read the aesthetics protocol →A consultation at Unicorn takes about forty minutes. You'll meet a counselor, review your history, and walk out with a recommended tier and a clinical plan. No discount funnels. No hard close.
Book your consultation →Las Vegas weight loss · Membership only
Three membership tiers. Twelve-month minimum. Three named clinicians who've been doing this since before GLP-1s existed. The other six clinics in town will sell you a prescription. We sell you a program that holds.
Membership tiers
02 · Most members start here
$149
per month · 12-month minimum
$299
per month · 12-month minimum
$549
per month · 12-month minimum
What membership unlocks
01
Same Medical Director, same counselor, same staff. They remember your dose history, your last lab, what your week was like.
02
Three tiers, twelve-month minimum, no hidden fees, no upsell at the counter. The number on the homepage is the number you pay.
03
Quarterly bloodwork on Premium. Monthly on Platinum. The Medical Director reads every panel. Dose adjustments are protocol-driven.
04
Subtle, tasteful, medically guided. Premium and Platinum members get quarterly credit toward Botox, fillers, and skin treatments.
Your team
Most weight loss in Las Vegas is run by a single doctor with rotating staff. Unicorn runs three named clinicians, each with a specific function. You'll meet all three on day one.
Medical Director
Joined 2014 · 12 years on staff
Reviews every prescribing decision. Carries clinical authority on GLP-1 dosing, compounded medications, and all aesthetic procedures.
Senior Counselor
Since 1994 · 32 years on staff
The first call you make when you have a question between visits. Knows the difference between adjust and stop. Has run thousands of programs.
Owner
Operating since 1993 · 33 years
Built Unicorn around concierge weight loss before the category had that word. Reviews patient outcomes weekly. Refuses to operate as a discount pipeline.
Behind the door
A non-member walks in, gets a consultation, and walks out with a quote. A member walks in and walks out with a clinical plan, a counselor on speed dial, and twelve months of structured oversight. Different posture, different outcomes.
Membership is by application. We'll set up a forty-minute consultation, walk through your history, and recommend the tier that fits your starting point.
Apply for membership →Approach A treats Unicorn as a lifestyle brand that happens to dispense GLP-1s. The pink and black logo gets paired with editorial portraits of named clinicians, magazine-grade typography, and pricing rendered in writing on the homepage. The brand argument is "this is what your year looks like as a Unicorn member," not "this is what we sell." Closest in register to Lululemon's site or Athleta's lookbooks. Best for paid social arrival, Instagram traffic, and visitors who came in via Diana-style switching searches ("medical weight loss with a real doctor").
Distance from competitor set: high. None of the six surveyed Las Vegas competitors operate in this register. TrimBody MD, Genesis, Iuventus, Medi-Slim, Kohn, and American Medical Wellness all default to discount banners, doctor-headshot About pages, and stock fitness photography. The lifestyle posture is the differentiation. Risk: this approach demands real photography of real clinicians and real members. Stock will collapse it.
Approach B treats Unicorn as a quiet clinical authority. The pink unicorn mark stays in the nav as a chromatic accent and never amplifies. White and ink dominate. Photography is reduced to small portrait circles for the named clinicians. Pricing is rendered as a structured comparison table with checkmark rows. The hero is a single statement with deliberate whitespace. The brand argument is restraint.
Distance from competitor set: highest of the three. None of the six Las Vegas competitors approach this register. Most are running visually noisy, CTA-dense templates. Quiet is the most distinctive thing Unicorn could do. The vertical timeline ribbon (1993, 1994, 2014, 2024, 2026) anchors the operating record visually and gives the page a clinical pacing. The Medical Director foregrounded above Paige fixes the prior-pass compliance read and answers Diana's clinical-relationship gap directly.
Approach C treats Unicorn as a private studio with member-only access. Black dominates with pink at equal weight. Membership tiers are the second thing the visitor sees, directly under the hero. The CTA is "Become a member," not "Book a consultation." The clinician trio appears as black cards with pink role labels. The brand argument is exclusivity.
Distance from competitor set: high, but on a different axis than B. The membership-first framing is genuinely uncontested in the Las Vegas market. None of the six surveyed competitors lead with tiered pricing on the homepage. Risk: "members only" reads premium to Diana but reads gatekeeping to first-time GLP-1 patients researching their options. Trades top-of-funnel reach for stronger downstream qualification. Compliance read is also slightly tighter to manage. Language like "private," "exclusive," and "behind the door" all need to stay defensible against medical-marketing standards.
(004) · How they compare
Each row evaluates the three approaches against a criterion that materially affects either commercial outcome or brand defensibility. The recommended approach (B) does not lead on every row. It leads on the ones that compound: competitive distance, design longevity, and Diana-fit.
| Criterion | A · Lifestyle Atelier A | B · Quiet Authority B | C · Members Only C |
|---|---|---|---|
| Conversion architecture | Lifestyle-led, soft CTA, longer scroll commitment | Authority-led, pricing transparent, single-statement hero | Membership-led, fastest to qualified intent |
| Diana switching-trigger fit | Strong on relationship signal, weaker on clinical authority | Strongest. Medical Director foregrounded answers her exact gap | Strong on exclusivity, may read gatekeeping |
| Mobile fluidity | Strong. Editorial cards stack cleanly | Strongest. Restraint scales perfectly to small viewports | Good. Tier scrub becomes vertical stack |
| Accessibility (contrast, motion, focus) | Strong. Pink kept to accent on cream | Strongest. Highest contrast ratios across all sections | Manageable. Black-dominant requires careful focus state design |
| Build complexity | Medium. Editorial photography is the long pole | Lowest. Restraint requires fewer assets and fewer states | High. Tier scrub interaction adds a JS state machine |
| Content density tolerance | Medium. Magazine flow assumes long-form copy | Highest. Apple-grade restraint absorbs detailed disclosures gracefully | Low. Black-on-pink density risks visual fatigue |
| Design longevity (12-month aging) | Strong. Lifestyle aesthetics age well if photography is real | Strongest. Restraint dates least quickly | Medium. Membership-club aesthetic is currently trendy |
| Competitive distinctiveness | High. None of the six competitors operate in this register | Highest. Quietest in a noisy category creates the largest perceptual gap | High. Membership-first framing is uncontested |
| Phase 12 Balanced posture fit | Good. Editorial supports premium positioning | Strongest. Quiet authority is the textbook Balanced register | Risk. Equinox posture leans Bold, not Balanced |
| Compliance ceiling (HIPAA, FDA, results-vary) | Manageable. Editorial copy needs careful gatekeeping | Highest ceiling. Restraint accommodates dense disclosures naturally | Tightest. "Behind the door" language needs legal review |
| Design quality score (out of 10) | 8.0 | 9.0 | 7.5 |
| Signature interaction strength | Pink becoming line — connective, subtle | Vertical timeline ribbon, anchors operating record | Tier scrub — fastest to qualified intent |
| Distance from competitor UX | +++ (Lululemon vs medical templates) | +++++ (Apple-grade restraint vs Vegas noise) | +++ (Membership vs free-consult templates) |
The Las Vegas weight loss category is loud. TrimBody MD opens with a 50% off banner. Genesis Lifestyle Medicine is a 15-location chain running an S3E digital agency template. Iuventus, Medi-Slim, Kohn, and American Medical Wellness all operate in roughly the same visual register: white plus medical-teal, doctor-headshot About page, stock fitness photography, "Schedule Now" buttons every 600 pixels, gated pricing. None of them are quiet. Quiet is the most distinctive thing Unicorn could be.
Approach B carries the existing pink and black logo without amplifying it into noise. The unicorn mark stays in the nav as a chromatic accent and that's it. The trio of named clinicians is foregrounded in the order their authority actually runs the program: Medical Director first (carrying clinical authority on prescribing), Paige second (carrying relationship continuity), Sammy third (carrying the operating record). Pricing is in writing on the homepage, in a structured comparison grid, with the Premium tier flagged. The vertical timeline ribbon (1993, 1994, 2014, 2024, 2026) anchors the page's clinical pacing visually and makes the thirty-three-year operating record an architectural element rather than a paragraph.
For Diana — the 38-55 affluent female who's been on telehealth GLP-1 for ten months with no clinical relationship, Approach B is the most direct answer to her switching trigger. The Medical Director is the relationship she didn't have at Hims. The pricing transparency is the structure she didn't have at Sequence. The named counselor is the continuity she didn't have at Ro.
What you're deciding
If you lock B today, downstream Phase 1 builds (sitemap, copy, design system, component library, Phase 2 expansion) all anchor on the Quiet Authority register. If you want to override, for example if you'd prefer the Members Only architecture for sharper qualification, say so now. Switching registers after Phase 1 is expensive.
What I'd push back on
The single largest execution risk on B is photography. The trio of clinicians has to be photographed in the editorial register the layout assumes. Stock will collapse this approach faster than any other. If photography of the actual clinicians isn't a Phase 1 budget item, recommend reverting to Approach A which has more graceful fallbacks for less-than-editorial imagery. Confirm photography scope before locking.
(006) · Next step
If you're aligned on B, lock it and we'll move into Phase 12 Brand Pass and Phase 13 Component Library. If you want to discuss a different register or push back on any specific element, book a 30-minute review call.
projects@epirco.com · Review window closes May 7, 2026